July 2013

Thoughts on building email templates

I've been making email templates in one way or another for about three years now.  At Acton Institute, we send out a lot of mailings to engage and inform followeres of our nonprofit.  In fact, sending emails is such a routine task for us that I helped automate our process back in early 2013 with a Newsletter Maker app.  The app's sole purpose is to create WYSIWYG content areas as text fields or text areas in a predefined HTML template.  Since it's coded in Rails, fun things can be done like iterating through header CSS in the template and putting it into t